Swarna Ray

MD & Co Founder

As assistance industry expert with 18 years of industry experience in handling diverse business functions ranging from Operations, Business acquisition, strategy, planning and implementation. She aims to redefine the assistance industry space by introducing tailor made innovative retail plan complemented by affordable competitive pricing, with a long term vision to make assistance available to one and all.

In her free time: she is a fitness enthusiast and loves experimenting with different fitness charts. She also tries experimental cooking and plans to start her our food blog someday. Like a true blue taurean, she is practical, strong willed, loyal, ambitious and likes to be surrounded by people of her kind.

Jitin Puri

CEO & Co Founder

With over 12 years of experience in various challenging roles ranging from training and quality, process improvement and consulting assignments for major Automobile Manufacturers, RSA and Medical operations along with a certified Six Sigma Greenbelt to his credit, Jitin has gained considerable industry experience to embark on a new venture. He aims to use this diversified industry experience in bringing about a positive change in the areas of customer support, alarm center response management, process quality, brand communication and client retention. A go-getter with a positive attitude, Jitin believes in team spirit and has successfully handled positive teams catering to diverse operations in earlier assignments.

In his free time: Jitin loves to embark on solo road trips to unchartered destinations on his Royal Enfield. A complete and satisfying day off for him is a competitive cricket session with his buddies and spending quality time with his son in the park. Fitness is his mantra and for him, no day is complete without a sweat in the gym.